The outbreak of COVID-19 has accelerated the shift towards a stay-at-home economy and triggered changes in online shopping behaviors. While the world came to a standstill, the ecommerce market grows even stronger in China.

Past year’s Alibaba Double Eleven Global Shopping Festival ('Double 11'), the largest annual shopping festival in China, was reported a record of over RMB 540.3 billion in sales on November 11. It seems that the Chinese consumers have already accepted and adjusted to the 'new normal'. They are ready and willing to spend more buying online.

To capture massive business opportunities, more and more companies consider entering the market, selling their products on Chinese B2C Platforms, for instance, Tmall Global.

Doughnut was founded in 2007 by two students from Hong Kong. It is now stocked in over 25 countries by making high-quality and hand-crafted backpacks, bag accessories, and other travel essentials. It’s gained a cult following with fellow travelers.


YAYABABY has successfully helped the brand to achieve sales of 2019 six times higher than in 2017. And Doughnut was ranked among the top 3 under handbag category on Tmall in 2018.