Doughnut was founded in 2007 by two students from Hong Kong. It is now stocked in over 25 countries by making high-quality and hand-crafted backpacks, bag accessories, and other travel essentials. It’s gained a cult following with fellow travelers.


YAYABABY has successfully helped the brand to achieve sales of 2019 six times higher than in 2017. And Doughnut was ranked among the top 3 under handbag category on Tmall in 2018.